The client brief was to create an interesting story by which the client could showcase their product as well as the charitable…
Moha
Idea
Moha, a line of herbal skin and hair care products, combines the ancient science of Ayurveda with the raw magic of the forest. Created by the house of Charak, renowned Ayurvedic specialists, Moha is the culmination of over 75 years of Ayurvedic study, practice, and rigor. With a collective expertise of over 400 years, they work with powerful herbs and plants like Neem, Jojoba, Rusmari, Kumara, and Yastimandhu to create rare, almost magical formulations for deeply nourishing skin and hair solutions.
The Moha brand has a unique proposition – not only do they create effective and wholesome skincare and haircare solutions, but they also engage in charitable work. The brand wanted to showcase their products and their charitable work in a creative and engaging way, and thus tasked a team to come up with an interesting story that could be filmed in a single location to create a budget-friendly video.The team came up with the concept of creating four different stories about four different women who rely on Moha products to take care of them. Each of the women had a unique story to tell, and their stories were interwoven with the charitable work that Moha does.
The first woman was a mother of three who works as a farmer. She spoke about how the harsh sun and outdoor work took a toll on her skin and how using Moha’s Neem Face Wash and Kumari Face Pack had helped her keep her skin healthy and nourished. Her story was intercut with shots of Moha’s charitable work, which involves working with farmers and rural communities to create sustainable farming practices.The second woman was a young professional who spoke about the importance of self-care and how Moha’s Rusmari Hair Oil had helped her maintain healthy hair despite her busy schedule. Her story was intercut with shots of Moha’s charitable work, which involves working with young girls to educate them on hygiene and self-care practices.The third woman was a grandmother who spoke about how Moha’s Yastimandhu Anti-Wrinkle Cream had helped her reduce the appearance of wrinkles and fine lines. Her story was intercut with shots of Moha’s charitable work, which involves working with elderly people to provide healthcare and support services.
The fourth woman was a cancer survivor who spoke about how Moha’s Jojoba Face Scrub had helped her cope with the physical and emotional toll of cancer treatment. Her story was intercut with shots of Moha’s charitable work, which involves working with cancer patients to provide emotional support and counseling services.
The Moha video successfully showcased the brand’s products and their charitable work in an engaging and creative way. The video highlighted the real stories of women who rely on Moha products to take care of themselves, while also highlighting the brand’s commitment to social responsibility. Overall, the video was an excellent example of how brands can create compelling content while also staying true to their values and mission.
Process
Brego Business, a video production company, was commissioned by Moha, an Ayurvedic brand, to create a visually appealing and engaging video that effectively communicated the brand’s essence and key messages to viewers. To achieve this, the team conducted a thorough recee of potential filming locations, carefully considering factors such as lighting, sound, and accessibility.
The team worked closely with Moha to ensure that the location and props aligned with the brand’s values and messaging. They placed the props carefully, recognizing that even small details could make a big difference in the final product. The team’s attention to detail ensured that the video effectively conveyed Moha’s message to the viewers.Brego Business’s team brought enthusiasm to the project, which was infectious and pleasing to the client. The team’s careful research and attention to detail resulted in a video concept that effectively addressed the client’s goals and resonated with viewers.
The client recognized the value of the produced videos and decided to use them for educational purposes. The videos were well-received, and the feedback from the viewers was overwhelmingly positive. Brego Business’s success with this project is a testament to their commitment to producing high-quality videos that are not only visually stunning but also effectively communicate important messages.
Brego Business’s expertise and dedication to quality video production set them apart in the industry. Their careful research and attention to detail ensure that their videos effectively convey their clients’ values and messaging to their intended audiences.
In summary, Brego Business’s work with Moha showcases their ability to create visually appealing and engaging videos that effectively communicate key messages. Their attention to detail and commitment to producing high-quality videos are evident in the success of this project, and their expertise and dedication set them apart in the industry.
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